---
type: source-summary
title: 'Source: value-proposition.md (channel-by-channel value propositions)'
modified: 2026-04-11
tags:
  - value-proposition
  - channels
  - pricing
  - source
  - preston-test
---

# Source: value-proposition.md (channel-by-channel value propositions)

## What this source is

The **customer-facing value proposition document** — Version 4.1, dated April 9, 2026. Companion to [[sources/business-case]]. While the business case is for Squire leadership, this document presents the value propositions for the three customer segments (NetSuite customers, Business Central customers, Multi-ERP customers) and the three revenue channels (Partner, Direct, Enhancement).

## Key claims (new content beyond business-case)

### Customer ROI by segment (NEW specificity)
1. **NetSuite customer ROI**: $450K annual savings / $29,940 investment = **15:1 ROI** → [[pages/concepts/roi-scenarios]]
2. **Business Central customer ROI**: $400K annual savings / $29,940 = **13:1 ROI**
3. **Multi-ERP customer ROI**: $700K annual savings / $29,940 = **23:1 ROI** (highest-value segment)

### Channel-specific pricing detail (NEW)
4. **Partner white-label license**: $10K/year — unlimited client deployments, white-label branding, partner training, business hours support. Partner Year 1 profit: $214,700 (**2,147% ROI**) if they deploy to 5 clients.
5. **Enhancement modules** (NEW granularity): Tier 1 ($995/mo) = AI Field Mapping only; Tier 2 ($1,495/mo) = AI Field Mapping + Intelligent Error Recovery + Predictive Analytics + Data Quality Monitoring.
6. **30% of enhancement customers upgrade to full platform within 2 years** — built-in upsell path.

### Module-specific business impact (NEW)
7. **SupplierCentral integration**: 75% reduction in vendor onboarding time (5 days → 1.25 days), 90% elimination of duplicate vendor records, $120K annual savings.
8. **InstallerCentral integration**: 40% improvement in installer utilization, 60% reduction in scheduling conflicts, $200K annual revenue increase.
9. **PayoutCentral integration**: 95% reduction in commission calculation errors, 80% faster payout processing (10 days → 2 days), $300K annual savings.

### Stale/drifted claims in this source (flagged for wording governance)
10. **"14 Production Connectors"** — contradicts canonical 6. This doc is using a different counting methodology or an older/broader definition.
11. **"9 AI providers"** — contradicts canonical 4 real + 2 experimental + 1 fallback = 7. May include providers counted differently.
12. **"766K+ records/second"** sync throughput — NEW number not seen elsewhere in the corpus. Not verified against the canonical wording.
13. **"96.2% AI accuracy"** — NEW number vs canonical 95-99%. May be a specific benchmark value.
14. **"Shopify" and "QuickBooks"** named as connectors — neither is in the canonical 6.

These drifted claims suggest this document has not been refreshed to match [[sources/26-canonical-metrics-and-wording]]. Per that style guide's governance rule: *"Any document added to NotebookLM should conform to this file before packaging."*

## Pages updated by this ingest

**Updated** (2 existing pages):
- [[pages/concepts/revenue-model]] — added channel-specific pricing detail, customer-segment ROI ratios, enhancement tier breakdown, 30% upsell rate
- [[pages/concepts/module-library]] — cross-linked module-specific business impact numbers (SupplierCentral, InstallerCentral, PayoutCentral)

## Cross-references / contradictions

- **Stale wording drift** (claims 10-14): multiple numbers in this doc don't match canonical wording. This is a style-guide compliance issue, not a factual contradiction — the document predates the canonical wording refresh or hasn't been updated.
- **Customer success stories** ("Acme Industrial", "TechInstall Solutions") — likely illustrative/aspirational examples, not real customer references. Treat as positioning, not evidence.
- **$50K/year enterprise license** in the ROI Analysis Framework section doesn't match the $2,495/month Direct Sales pricing elsewhere in the same document. These are different tiers: $50K/year is the enterprise-tier; $2,495/month is the direct-SaaS tier. Both are valid at different customer sizes.

## Notes

- This is a sales-facing document. Its tone is deliberately enthusiastic ("🚀", "💰", "🏆" emoji headers). The Brain1 wiki should use the facts from this document but not adopt its tone (per CLAUDE.md §3: "without overly selling").
- The module-specific business impact numbers (claim 7-9) are the first formally-ingested per-module ROI numbers. They strengthen the value-first narrative for the wiki's curated reading paths.
- Version 4.1, dated April 9, 2026 (same vintage as business-case.md — both refreshed 2 days ago as of this session). These are the freshest strategic sources in the corpus.